Design and technology for modern commerce

Modern ecommerce experiences built for growth.

We are a design and technology division specializing in high-performance Shopify Plus storefronts, scalable design systems, and modern headless commerce architecture for ambitious brands.

Shopify
Hydrogen
Sanity
Next.js
Scroll

Trusted by brands you know

Fashion Nova
SKIMS
Windsor
EBOOST
Awake Chocolate
Omax Health
Fashion Nova
SKIMS
Windsor
EBOOST
Awake Chocolate
Omax Health

Who We Are

We are a design and technology division for modern commerce.

We blend digital design, ecommerce strategy, and Shopify Plus technology with 15 years of collective experience building for major companies. We help brands turn more visits into orders through faster, clearer, easier buying experiences.

Strategy

We map how shoppers discover, compare, trust, and buy so every decision points to a clearer path to checkout.

Brand UX

We design storefronts that feel distinct and move quickly, from navigation and merchandising to product pages and cart flows.

Commerce Technology

We build for speed, scale, and maintainability, from Shopify Plus and app integrations to headless commerce architecture.

Optimization

We keep improving after launch with analytics, testing, performance monitoring, and a roadmap tied to conversion lift.

Services

Design, technology, and strategy for brands built to grow.

We take an integrated approach to Shopify design, development, analytics, and optimization. The goal is simple: remove buying friction, make the brand feel credible, and give your team a store that can keep improving.

01

Shopify Plus Build

Launch a fast, polished Shopify Plus storefront that makes products easier to discover, compare, and buy. We handle strategy, UX, design, and engineering so your store feels premium from the first click to checkout.

Front-end DevelopmentShopify ReplatformingHeadless ArchitectureNext.jsHydrogenOnline Store 2.0LiquidCheckout ExtensionsData MigrationCustom AppsFull-stack DevelopmentCustom API Integrations
02

Digital Design

Create a brand presence that earns trust and drives action. From visual identity and design systems to pixel-perfect UI, we build interfaces that convert and experiences that feel intentional.

Visual ExplorationsUser Interface DesignDesign SystemsUI LibraryDesign CollaborationsAccessibility compliance
03

Analytics/Marketing integrations

Connect your analytics stack and marketing tools so every channel, campaign, and customer action feeds clean, reliable data. We wire up GA4, pixels, server-side events, Klaviyo, and custom integrations end-to-end.

Business Intelligence integrationsGA4/GTM Setup and configurationShopify Marketing ToolsKlaviyo custom integrationsWeb pixelsHeadless analyticsServer-side TaggingGDPR and CCPA compliance
04

UX/CRO Optimization

Find the moments where shoppers hesitate, then improve product pages, collection flow, cart behavior, speed, trust signals, and offer presentation with measurable experiments.

UI/UX DesignUX AuditCustomer ExperienceCustomer Journey MappingPrototypingWireframingDesign Sprints
05

Forward Deployed Engineer

A senior Shopify engineer embedded inside your team — your sprint, your tools, your codebase. Ships features, unblocks integrations, and makes architecture decisions alongside your people. Senior ecommerce depth without the agency overhead.

Embedded EngineeringSprint CollaborationShopify ArchitectureCode ReviewsFeature DevelopmentIntegration UnblockingAsync or On-site

How we work

A process built for predictability.

01

Discovery

We dig into your store analytics, customer data, and competitive landscape. You get a clear picture of your biggest opportunities before we write a line of code.

02

Strategy

Based on the audit, we build a prioritized roadmap. Every initiative is tied to a revenue impact estimate so you know exactly what to expect.

03

Design

Our designers create high-fidelity prototypes. We test key flows with real users before development begins — catching UX issues when they're still cheap to fix.

04

Build

Development happens in a staging environment with regular check-ins. You see progress in real time and can give feedback at every stage — no surprises at launch.

05

Launch & Grow

We monitor launch-day performance closely, then shift into optimization mode. A/B tests, data analysis, and iterative improvements drive results month over month.

Ready to start?

Get in touch with us

FAQ

Questions we always get.

Still have questions? We're happy to talk through anything specific to your situation.

Ask us directly →

Projects range from $30K for a focused CRO engagement to $150K+ for a full custom Shopify Plus build with app development. We scope every project individually — we'll give you a detailed proposal after a discovery call, with no surprises.

A custom Shopify theme with standard features takes 8–12 weeks. Shopify Plus migrations typically take 2–4 weeks. Custom app development varies by complexity. We'll give you a realistic timeline in your proposal — and we stick to it.

Yes. We work with brands across North America, Europe, and Australia. Our team is distributed and used to async collaboration across time zones. Most client communication happens via Slack and Loom.

Yes. Most clients move to a monthly retainer after launch. This covers ongoing development, A/B testing, analytics review, and strategic planning. We act as an extension of your team — not a one-and-done vendor.

Absolutely. Many of our clients start on standard Shopify and upgrade to Plus as they scale. We design with Plus migration in mind so the transition is seamless when the time comes.

Book a discovery call using the button below. We'll spend 30 minutes learning about your store and goals. If we're a good fit, we'll send a detailed proposal within 3 business days.

A Forward Deployed Engineer is a senior Shopify engineer who embeds directly inside your team — working in your sprint, your tools, and your codebase. Unlike a traditional agency engagement, there are no handoffs or overhead. You get one experienced engineer who ships features, unblocks integrations, and makes architecture decisions alongside your people.

A freelancer works independently and often needs heavy direction. A traditional agency adds process, account managers, and overhead. An FDE sits in the middle: senior ecommerce depth and accountability, but embedded in your workflow without the agency markup. You stay in control; we stay in your Slack, your standups, and your repo.

You add us to your sprint board and communication channels. We attend standups, pick up tickets, review PRs, and ship alongside your team. The cadence is async-first but we can do live sessions when decisions need it. Most clients start with a 3-month minimum to give the engagement time to generate real momentum.

FDE works best for brands with an in-house team — a PM, a designer, or an existing dev — who need senior Shopify execution they can't hire for full-time. If you have no internal team yet, a project engagement is usually the right starting point.

Get in touch

Interested? Drop us a line.

We'll go over the details and see if it's a fit for us both. No hard sell, no obligation.

Response time

Within 48 hours

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